AB Testing

One of marketers’ common downfalls with email marketing is not A/B testing. Or, not A/B testing effectively. The idea of A/B testing is to work out which variation of your email works most effectively. Then you can determine the best-performing version to send to the majority of your database. We use samples within your database to test the different elements. It sounds simple, but there are some common mistakes that can have a negative effect on your email results and your ROI. Below, you will see 9 best-practise tips followed by three examples of A/B testing that could help your business. [...]