Advertising is like a marriage

What makes for a good marriage? Trust, communication, respect, commitment and LOVE – these are all things that should be present in the relationship between client and advertising salesperson. Well OK… maybe not the LOVE part… but certainly all the rest. The relationship between salesperson and client should ideally be founded in trust, respect, a commitment to deliver results, and open communication. Why Advertising is like a Marriage You share common goals There is no point in getting married if one party wants to have six children and live in Chile while the other party has a child phobia and wants [...]

By |2022-06-22T16:08:10+10:00February 19th, 2019|Business Articles|0 Comments
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Creating Adverts That Sell: The Value of Consistency

Two words: Frequency and Consistency These two things are key to successful advertising. Without both of them you will most likely find that your results are poor – and at worst, you’ll confuse your audience and damage your brand. So, let’s start with CONSISTENCY In the context of marketing, we are talking about ensuring your message is consistent and your brand is consistent: 1. Your message is what you are trying to communicate with in a particular campaign. 2. Your brand is what your business represents on the consumer landscape. Well, actually, it’s probably better described as what consumers believe you [...]

By |2019-02-04T00:47:19+11:00February 4th, 2019|Business Articles|0 Comments
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Using Guarantees To Sell

Guaranteed to reduce risk and boost sales. In my previous article, I discussed how to build trust through print advertising. I referenced a study that asked the question, “In general, which types of advertising channels do you trust when you want to making a purchasing decision?” Print topped the list at 82%, digital was down at 61% and Facebook languished at 42%. The take home message from this is that print is a great vehicle to build brand and purchase intent. In this article, I will focus on risk. A consumer’s buying behaviour is heavily dependent on the perceived risk. By risk [...]

By |2022-06-22T16:12:56+10:00February 4th, 2019|Business Articles|0 Comments
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Understanding Your Customer Journey

Understanding your customer’s journey is a key to success. In 1898, E. St Elmo Lewis came up with a model to describe the customer’s journey from the time the customer was attracted to the product or service until the time they purchased it. Mr Lewis was later inducted into the American Hall of Fame posthumously, in 1951. His model is still used today and is often given the acronym AIDA. This stands for: •    Awareness – the customer is aware of the existence of a product or service •    Interest – actively expressing an interest in a product •    Desire – aspiring to a particular [...]

By |2022-06-22T16:13:03+10:00February 4th, 2019|Business Articles|0 Comments
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Facebook Advertising – Choosing Your Facebook Advert

Now you have identified your goals, you are ready the start using Facebook’s advertising platform. The first choice you must make when setting up a Facebook campaign is to choose which advertising option you would like to use – Facebook calls this your ‘Objective’. This decision directly links to the goals that you decided upon last month. Here’s what that looks like in Facebook: Facebook give you options of Awareness, Consideration or Conversions and you need to know what each ‘Objective’ does before you select the right one for you. Conversion is the only option that will show your ROI - if a financial transaction is [...]

By |2018-12-19T03:38:45+11:00December 19th, 2018|Business Articles|0 Comments
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Facebook Advertising: Guide to Reporting

In previous months I talked you through defining your Facebook goals, deciding which form of Facebook advertising (Objectives) you will use to advertise within Facebook, as well as the set up and publishing stages of Facebook advertising. Now I talk about reporting on the success of your Facebook campaigns. Overview Like with all your marketing activity, you want to be as thorough as possible with your Facebook reporting, so that you know as much as possible about what works and what doesn’t. Ultimately, you should create a set of KPIs to measure your Facebook campaign progress. Facebook has more than 200 [...]

By |2018-12-19T02:20:44+11:00December 19th, 2018|Business Articles|0 Comments
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Johnson Brothers – Sponsored Content Feature (Print)

“Active Networks suggested that we promote our products in an editorial style as a contributor to the magazine. We were able to showcase the range we have through their sponsored product feature and do this across all three of their magazines. From start to finish, the process was managed by Active Networks, they took care of our design and ad placement. We have generated great results and we look forward to discovering more diverse ways to promote our business in the future with them.” The client Johnson Bros. Mitre 10 was first opened in Rydalmere in 1955, by John and Bob Johnson. [...]

By |2022-06-21T11:57:54+10:00December 18th, 2018|Case Studies|0 Comments
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