Creating adverts that sell

Two words: Frequency and Consistency These two things are key to successful advertising. Without both of them you will most likely find that your results are poor – and at worst, you’ll confuse your audience and damage your brand. So, let’s start with CONSISTENCY In the context of marketing, we are talking about ensuring your message is consistent and your brand is consistent: 1. Your message is what you are trying to communicate with in a particular campaign. 2. Your brand is what your business represents on the consumer landscape. Well, actually, it’s probably better described as what consumers believe you [...]