Email delivery

Only 79% of marketing emails reach the recipient’s inbox! That’s an awful lot of emails that aren’t even contributing towards your marketing goals. On top of that, there several simple mistakes that could be negatively affecting your email campaigns. In this article, I address eight factors that could be affecting your email delivery, but first, I will provide an overview into what the email providers (known as Internet Service Providers or ISPs) are measuring… OVERVIEW Most ISPs are following the customer-experience approach set by Google (Gmail), so it’s becoming increasingly difficult for marketers’ emails to navigate their way into the Inbox. [...]