Facebook Advertising: Set Up and Publish

In previous months I talked you through defining your Facebook goals, and deciding which form of Facebook adverting (Objectives) you will use to advertise within Facebook, so now you are ready to set up and publish your campaign. Set Up Within Facebook you need to complete the following steps to set up and publish your campaign: Define audience Set budget Schedule timeframe Build advert 1. Defining your audience: This is the section where you have the opportunity to really grow your business with Facebook. Through Facebook we know the age, gender, location, interests, jobs & languages of the Facebook community, so you [...]

By |2018-12-19T02:23:05+11:00December 19th, 2018|Business Articles|0 Comments

Facebook Advertising: Guide to Reporting

In previous months I talked you through defining your Facebook goals, deciding which form of Facebook advertising (Objectives) you will use to advertise within Facebook, as well as the set up and publishing stages of Facebook advertising. Now I talk about reporting on the success of your Facebook campaigns. Overview Like with all your marketing activity, you want to be as thorough as possible with your Facebook reporting, so that you know as much as possible about what works and what doesn’t. Ultimately, you should create a set of KPIs to measure your Facebook campaign progress. Facebook has more than 200 [...]

By |2018-12-19T02:20:44+11:00December 19th, 2018|Business Articles|0 Comments