Facebook Advertising – Choosing Your Facebook Advert

Now you have identified your goals, you are ready the start using Facebook’s advertising platform. The first choice you must make when setting up a Facebook campaign is to choose which advertising option you would like to use – Facebook calls this your ‘Objective’. This decision directly links to the goals that you decided upon last month. Here’s what that looks like in Facebook: Facebook give you options of Awareness, Consideration or Conversions and you need to know what each ‘Objective’ does before you select the right one for you. Conversion is the only option that will show your ROI - if a financial transaction is [...]

By |2018-12-19T03:38:45+11:00December 19th, 2018|Business Articles|0 Comments
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Facebook Advertising: Guide to Reporting

In previous months I talked you through defining your Facebook goals, deciding which form of Facebook advertising (Objectives) you will use to advertise within Facebook, as well as the set up and publishing stages of Facebook advertising. Now I talk about reporting on the success of your Facebook campaigns. Overview Like with all your marketing activity, you want to be as thorough as possible with your Facebook reporting, so that you know as much as possible about what works and what doesn’t. Ultimately, you should create a set of KPIs to measure your Facebook campaign progress. Facebook has more than 200 [...]

By |2018-12-19T02:20:44+11:00December 19th, 2018|Business Articles|0 Comments
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Email Content That Converts

In previous months, we have discussed getting your emails opened, using the subject line and pre-header text effectively, and how to generate effective reports from your campaigns. This month, we focus on the content within your email and the best ways to optimise conversions once the email has been opened. Here are our nine top tips: 1) Personalisation If you have the recipient’s first name or last name, use it. An email, and every other form of communication, is much more engaging when you address someone by their name. 2) Above The Fold Make sure your most important information appears above the fold on [...]

By |2019-10-15T13:55:09+11:00December 19th, 2018|Business Articles|0 Comments
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