Email Marketing: Subject Lines & Pre-Header Text

We put so much time into the email content within our marketing emails, but that content often doesn’t realise it’s potential. A simple reason - because the email is not opened. There are many reasons why the email might not be opened, but the Subject Line is one of the most important aspects, which should be supported by engaging Pre-Header Text for the best possible results. The subject line should vary depending on your goal behind the email campaign. For example, a shorter subject line (less than 50 characters) may improve your open rate, but may have a negative effect on [...]

By |2018-12-19T03:44:00+11:00December 19th, 2018|Business Articles|0 Comments
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Email Content That Converts

In previous months, we have discussed getting your emails opened, using the subject line and pre-header text effectively, and how to generate effective reports from your campaigns. This month, we focus on the content within your email and the best ways to optimise conversions once the email has been opened. Here are our nine top tips: 1) Personalisation If you have the recipient’s first name or last name, use it. An email, and every other form of communication, is much more engaging when you address someone by their name. 2) Above The Fold Make sure your most important information appears above the fold on [...]

By |2019-10-15T13:55:09+11:00December 19th, 2018|Business Articles|0 Comments
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